Friday, April 15, 2005


Clients? "Client" sounds so aseptic, so corporate double-speak. The only reason I think of the term clients is because I have a background in sales and advertising and that's how customers were referred to back then. I'm sure the corporate double-speak has evolved to calling customers something more on the order of "corporate partnerships" or something such as that. Couples is the word I like right now, but that could change.


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